About Allison Korea

MINA JEONG

Managing Director

Mina Jeong is the Managing Director of Allison Korea (formerly Min Communication), an integrated marketing expert specializing in PR and digital marketing. With over two decades of experience, she has successfully guided both global companies entering Korea and Korean companies expanding overseas. In the era of Digital Transformation (DX) and AI Transformation (AX), she helps clients 'Create Customers' through strategic brand communications, PR and comprehensive digital marketing solutions.

With deep insights into Korea's unique media landscape, she effectively translates strategic messages for global companies like AWS, Salesforce, Corning etc. Her track record includes successful integrated marketing strategies for tech giants such as Oracle (2002-2017), Microsoft (2012-2016), Intel (2015-2018), Dassault Systems (2008-present), Red Hat (2010-present), and innovative unicorn companies.

As the author of the ‘Master in One Night’ series, including “B2B Marketing to Master in One Night” (2024) and “Blockchain to Master in One Night” (2018), she makes complex concepts accessible to everyone. In 2024, she established the ‘B2B Marketing School’ to provide systematic marketing education and enhance companies’ marketing capabilities.

HARRY KIM

Managing Director

Seasoned Communications Expert with Great Media Network
Specialties include Crisis & Issue Management

Harry has more than 28 years of communications experience in corporate PR, consumer marketing communications, corporate social responsibility, issue and crisis management, and the organization of promotional events. He maintains especially close relationships with high-level media contacts and business circles in Korea. In the area of corporate PR activities, he has handled such accounts as General Motors, which received the top prize in the 2003 IPRA Golden World Awards for Excellence in Public Relations, and Lockheed Martin, Airbus, LATCB, Google, Netflix, and 3M. Having achieved many goals in his career in PR and international relations, he has enjoyed a reputation as an efficient coordinator in both corporate and institutional settings and has extensive experience in establishing amicable relationships with domestic and global clients.

SUSAN JUNG

Vice President

Consumer, Healthcare Communications Specialist.

Susan is a Vice President of Allison + Partners Korea. She has over 23 years of working experience in various areas of PR and related industries. Starting her first career with traditional PR industry, she has expanded her overall business experience performing tasks such as digital PR, IMC, MPR, and branding.

In addition to her wide range of business scope, she has also provided PR consulting and PR services for a lot of clients from various fields including consumer goods, healthcare, cosmetics, public institutions, IT, and etc., not only focusing on specific fields.

As a communication expert with these abundant experiences both in PR areas and clients’ businesses, Susan has provided her clients with most effective PR strategy based on her broad view onto market and has also developed strong strategy execution programs well customized to meet the needs of each clients.

Her entire work experience so far has given her high level of knowledge and understanding on various social media platforms, which resulted in a lot of domestic and multinational clients that worked with Susan such as Kia Motors, Samsung Electronics, Amorepacific, CJ CheilJedang, Maeil Dairies, 3M, Bayer Korea, P&G Oral-b, and McDonald’s.

Currently, she presents consumer behavior patterns and market trends through data analysis, helping clients make their important decisions much more effectively and easily.