About HyperM

Your Trusted Partner for Korea Market Success

Allison Korea stands as the premier gateway for global companies seeking to establish and grow their presence in one of Asia’s most dynamic markets. As the Korean office of Allison, a leading global integrated marketing communications agency, we combine deep local market expertise with the resources and capabilities of a worldwide network spanning 50+ offices across six continents.

Established Excellence Since 2002

Founded in 2002 as Korea’s first technology-focused PR agency, Allison Korea has evolved into a comprehensive integrated marketing communications partner serving over 500 global clients throughout our 22+ year history. Our track record speaks to our expertise: 90% of our clients are international companies, including current and former Fortune Global 500 enterprises, demonstrating our specialized capability in helping global brands succeed in the Korean market.

Part of the Stagwell Global Network

Allison Korea operates as part of Stagwell (NASDAQ: STGW), one of the fastest-growing marketing communications networks globally. While Korea hosts only two Stagwell agencies-Allison and Assembly-our clients benefit from collaboration with over 70 specialized agencies within the Stagwell ecosystem worldwide. This global connectivity provides our Korean clients with access to cutting-edge capabilities in areas ranging from data analytics and marketing technology to creative innovation and strategic consulting, while maintaining the local expertise essential for Korean market success.

Comprehensive Service Capabilities

Our integrated approach spans five core service areas, each designed to support different stages of your Korea market journey and staffed by specialized teams with deep expertise in their respective domains

Brand Launch Consulting

Strategic foundation for Korea market entry, including cultural adaptation, regulatory compliance, and executive media training

Awareness & Preference & Engagement

Building brand recognition and consumer connection through integrated PR and digital strategies

Performance Marketing

Data-driven B2C growth and conversion optimization across Korea’s unique digital ecosystem

Demand Generation & Lead Generation

B2B pipeline development and sales enablement tailored to Korean business culture

Launch Consulting

Long-term customer relationship management and community building programs

Proven Track Record of Success

Our expertise is validated through consistent recognition and measurable results.

Our client retention rates and long-term partnerships demonstrate our ability to deliver sustained value. Many of our clients have worked with us for multiple years—even decades—expanding their Korean operations and achieving significant market share growth through our integrated marketing communications programs.

Allison Korea is certified as a Great Place to Work (2023-2024), reflecting our commitment to excellence in team building and client service. With over 80 specialists on our team, including 14+ senior professionals with more than a decade of experience each, we maintain the scale and expertise needed to handle complex, multi-faceted market entry and growth programs.

Deep Industry Expertise

Our sector-specific knowledge spans regulated industries requiring sophisticated compliance and issues management, consumer brands seeking rapid market penetration, technology companies establishing innovation leadership, healthcare and life sciences organizations navigating complex regulatory environments, and B2B companies building sustainable business development pipelines.

Local Insight, Global Standards

What sets Allison Korea apart is our unique combination of intimate Korean market knowledge with global marketing communications best practices. Our team understands the cultural nuances, media relationships, regulatory environment, and consumer behaviors that determine success in Korea, while applying the strategic frameworks and execution standards that drive results in markets worldwide.

We maintain active relationships across Korea’s complex media ecosystem, from traditional publications to digital platforms and influential content creators. Our government relations capabilities and regulatory expertise help clients navigate Korea’s evolving compliance landscape, while our digital marketing proficiency leverages Korea’s advanced technology infrastructure and high digital adoption rates.

Technology and Innovation Leadership

As pioneers in Korea’s marketing technology adoption, we have consistently led the industry in implementing transformative technologies that enhance both efficiency and service quality. We were among the first marketing agencies in Korea to implement UiPath’s Robotic Process Automation (RPA) solution—UiPath being one of our valued technology clients—revolutionizing our workflow by automating repetitive tasks such as real-time monitoring and monthly reporting processes. This innovation allows our team members to focus on high-value creative and strategic work while ensuring consistent, error-free execution of routine operations.

Building on this foundation, we operate our own AI Marketing Lab and RPA Marketing Research Institute, focused on developing and implementing cutting-edge marketing automation, data analytics, and customer insight capabilities. Our RPA Marketing Research Institute specifically develops automation modules for the entire marketing process—from planning and execution to reporting—creating rule-based processes that can be automated to deliver superior efficiency and accuracy.

This technological leadership ensures our clients benefit from the most advanced marketing tools available while maintaining the human insight and cultural sensitivity essential for Korean market success. Our commitment to innovation culture means we continuously analyze, classify, and systematize our work processes, enabling us to deliver higher quality services more efficiently than traditional agencies.

Why Global Companies Choose Allison Korea

International companies select Allison Korea because we eliminate the traditional trade-offs between local expertise and global capabilities. Our clients receive world-class strategic thinking and execution standards, backed by the stability and resources of a global network, combined with the deep local market knowledge essential for Korean market success.

Whether you’re entering Korea for the first time or seeking to accelerate existing operations, Allison Korea provides the expertise, resources, and proven track record needed to achieve your Korean market objectives efficiently and effectively.