About Allison Korea
Experienced Professionals Dedicated to Your Success
Our team of 80+ marketing communications professionals represents one of Korea’s largest and most experienced international marketing teams. Each team member brings specialized expertise developed through years of helping global companies succeed in the Korean market, combined with ongoing training in global best practices and emerging marketing technologies.
Leadership Excellence
Our senior leadership team averages over 15 years of experience in Korean market entry and growth strategies. Led by professionals who have guided hundreds of global companies through successful Korean market launches, our leadership brings both strategic vision and hands-on execution expertise to every client engagement.
Specialized Practice Teams
Each of our five practice areas-PR & Communications, Digital Marketing, Creative Services, Strategic Consulting, and AI Marketing Innovation-is staffed by specialists with deep functional expertise and specific industry knowledge. This specialization ensures that every aspect of your Korean market strategy benefits from relevant experience and proven methodologies.
Bilingual and Bicultural Capabilities
Our team’s bilingual and bicultural capabilities enable seamless communication between global headquarters and Korean market operations. We serve as effective cultural interpreters, helping global teams understand Korean market dynamics while ensuring that Korean market insights inform global strategic decisions.
Continuous Learning and Development
As part of the Stagwell global network, our team members have access to ongoing training and development opportunities with leading marketing professionals worldwide. This global connectivity ensures that our Korean market strategies incorporate the latest international best practices and emerging trends.
Client-Centric Approach
Our team structure is designed around client success, with dedicated account teams combining senior strategic leadership with specialized execution capabilities. This approach ensures continuity, deep client relationship development, and consistent delivery of high-quality results across all client engagements.
Industry-Specific Expertise
Within our team, we maintain specialists with deep knowledge of specific industries and market segments. Whether your company operates in technology, healthcare, consumer goods, financial services, or B2B markets, you'll work with team members who understand your industry's unique challenges and opportunities in the Korean market.
Our collaborative approach ensures that every client benefits from our collective expertise while receiving personalized attention from specialists most relevant to their specific needs and objectives.